Strategic Communication
Three Parts of Communication
Three Parts
Communication can be broken into three parts:
- The sender
- The message
- The audience
Awareness Required
Awareness Required
We must be aware of and responsible for how we communicate, including the way our communication is perceived by others.
Special Area of Emphasis
Special Area of Emphasis
Strategic communication is viewed as an emerging and extremely important concept, resulting in strategic communication being designated as a special area of emphasis.
Strategic Communication Defined
DoD Strategic Comm Definition
The Department of Defense broadly defines strategic communication as a process of purposefully using communication for the intent of advancing national interests and objectives through synchronized integration of information with other elements of national power.
Communication Synchronization
Synchronization Definition
Communication synchronization entails focused efforts to create, strengthen, or preserve conditions favorable for the advancement of national interests, policies, and objectives by understanding and engaging key audiences through the use of coordinated actions.
In Other Words
Strategic Comm Implementation
In other words, strategic communication is implemented by aligning actions, words, and images with the purpose of obtaining a specific objective or objectives.
Leader Use
Leader Strategic Messaging
Leaders use strategic messaging to advocate the unique functions and distinct capabilities of airpower to project national influence and respond to national defense requirements.